Research Objective Defined and Work Effort Scoped

The Research service provides a sandbox for experimentation and development leading to better business decisions and increased revenue. To start a research project, CRS needs to work with you in defining the objectives of the research, the parties participating in the research effort, the extent of our involvement, and which of two platforms, CRS Lityx or CRS Business Analytics, would be the best choice for the research work.

The Research function is delivered in conjunction with Lityx, LLC (additional information about Lityx, LLC at www.lityx.com). We work hand-in-hand in the initial scoping process and conducting the research effort.

Examples of Research Project

The following are brief examples of some of the research possibilities:

• Consumer Research
  • Customer surveys to measure and track key metrics like customer satisfaction, brand awareness, and market share, and help to embed findings and potential improvements into your business processes.
  • Conjoint studies to assist with product development and understanding of the tradeoffs your customers make when choosing among competing products.
• Design of In-Market Tests
  • Experimental design services allow you to efficiently test hypotheses about customer behavior while ensuring that results are statistically valid and can be implemented on a full scale.
• Other Research Topics
  • Deep database analysis to understand and track trends in key customer behavior metrics.
  • Independent store shopper research to measure customer service levels and audit compliance with policies. Significant problem areas are identified and reported.

Benefits Realized in Engaging CRS and Lityx in Your Research Effort

The benefits that can be realized from utilizing the research services from CRS and Lityx:

• Commission the knowledge and tools from experts in the field to research the best use of your data and develop proprietary models that could provide a significant competitive advantage to your business.
• Source additional information through external surveys, focus groups, third party data, etc.
• Get maximum benefit out of every customer interaction as you continue to learn how different customers react to different marketing or external stimuli.